01 / VODKHAZ
Context and objectives
Brand: Vodkhaz (vodkhaz.ro). Product: Vodkhaz Green (Party Edition). Period: 17 February 2026–16 April 2026.
Our objective was clear: to give a brand with huge potential the structure it needed to grow sales rapidly. In just two months, we increased turnover from RON 100,000 to more than RON 650,000, while maintaining exceptionally efficient costs.
02 / VODKHAZ
The BlueAds strategy
Testing and validation (ABO & CBO)
Success did not happen by chance. We began by testing dozens of creative variations, including static images and video. We used ABO campaigns to test audiences and creative in detail, alongside CBO campaigns to see how the algorithm allocated budgets at campaign level.
Retargeting warm audiences
We built a solid retargeting funnel for people who had visited the website in the previous 90 and 180 days. We also focused on reaching people who had added products to their basket without completing an order, converting a large share of traffic that would otherwise have been lost.
Scaling with lifetime budgets
Once we had identified the winners, we scaled the account with CBO campaigns using lifetime budgets for the whole month. This approach gave us the stability needed to manage larger budgets without reducing profitability.
03 / VODKHAZ
Results in numbers
Campaign performance was exceptional, confirming the strategic direction:
04 / VODKHAZ
Lessons from the project
Beyond the numbers, here is what we learned from this project and what we recommend to brands looking to scale to this level:
How long should ads run?
Do not rush to stop an ad after its first day. We recommend letting a campaign run for at least 7–12 days before making a decision. The algorithm needs time to learn who your ideal customer is and optimise delivery. Stopping too early could mean losing an ad that would have become profitable after the learning phase.
Creative testing: why different angles matter
The key is to keep testing angles in both videos and static creative. Following the approach we used in other successful projects, such as Andromeda, we tested different perspectives to find the hook that stops the scroll:
1. Testing video angles
- Lifestyle & social proof Show the product in its natural setting: at a party or with friends. People buy the experience, not just the bottle.
- Product close-ups Close-up shots highlight the premium quality and visual details of Vodkhaz Green.
- Vibe & atmosphere Focus on the emotion, music and energy the brand wants to convey.
2. Testing static creative
- Direct response Clear product images with a strong call to action.
- Aesthetic / moodboard Images that create a mood and attract attention through colour and composition.
- Benefits & mixology Show how the product can be used, for example in cocktail recipes such as PornHaz Martini.
Practical lessons for scaling
Format diversity: Do not rely on a single ad format. A mix of Reels, Stories and feed posts will cover different content consumption habits.
Mobile optimisation: More than 95% of Vodkhaz traffic comes from mobile. Make sure text is legible and the first three seconds of each video capture attention.
The importance of retargeting: Do not ignore visitors who did not buy immediately. A well-placed retargeting ad often has the highest ROAS in the account.
05 / VODKHAZ
Conclusion
Scaling from RON 100,000 to RON 650,000 in just two months shows what a sound technical structure and a varied creative strategy can achieve. A ROAS of 21.45 confirms that the brand message reached the right people at the right time.
The results presented in this case study relate exclusively to Meta Ads campaigns managed by the BlueAds team, in line with the services covered by the commercial agreement in force.
These figures represent sales attributed to the advertising channel (Meta Ads), rather than the total revenue of the business.
