EMAIL CAMPAIGNS / AUTOMATION / RETENTION
Make every inbox moment count.
Emails that look like your brand, speak to your customers and give them a reason to return. From the first welcome to the next order.
Discuss your project
Alexandra VidroiuEmail Marketing Expert
INSIDE AN EMAIL MARKETING ACCOUNT
See what a welcome email can do.
Alexandra takes you inside Eiluminat’s email marketing account to explain the Welcome Series automation and the orders and revenue reported for July–September 2026.
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SELECTED EMAIL DESIGNS
Designed to open. Made to be read.
Explore the campaign previews. Scroll inside each frame or open the complete design.
A home collection, thoughtfully introduced
A complete campaign design for home and furniture products.
View the full email
A product story that keeps unfolding
A long-form product email with a clear visual rhythm.
View the full emailMore from our work
Original campaigns created for Romanian brands.
Fashion, from first look to final click
An original campaign created for Buticul Evei.
View the full email
EMAIL MARKETING / INDUSTRIES
Stay relevant beyond the first visit.
Build email journeys around the buying cycle and the relationship you want to develop.
PRODUCTS & ONLINE STORES
Ecommerce
Welcome, product discovery, cart recovery and repeat-purchase journeys.
- Fashion & accessories
- Home & interiors
- Beauty & personal care
- Children & gifting
- Lifestyle & leisure
- Specialist retail
SERVICES & ENQUIRIES
Lead generation
Permission-based follow-up, useful information and longer-term lead nurturing.
- Real estate
- Education & training
- Professional services
- Automotive services
- Home improvement
- B2B services
WHAT WE WORK ON
A clear scope. A connected approach.
Priorities and deliverables are tailored to your business and agreed before we start.
01Email strategy and audience segments
We review your campaigns, contact list and customer behaviour. We define the goals, audience segments and sending calendar around your offer and buying cycle.
02Automations for each stage of the customer journey
We set up welcome, abandoned-cart, post-purchase and reactivation emails. We define when each message is sent and who receives it, so communication stays relevant.
03Email campaigns, copy and design
We prepare campaigns for launches, offers and product recommendations. We write the copy, create layouts that work on mobile and check links and display before sending.
04Email testing, reporting and optimisation
We test subject lines, content and send times. We track clicks, orders, attributed revenue and unsubscribes, then adjust campaigns and automations based on the results.
HOW WE WORK TOGETHER
From the first conversation to the next improvement.
- 01
Review
Understand the list, offer and existing journeys.
- 02
Prioritise
Choose the automations and campaigns to build first.
- 03
Create
Write, design and review the messages.
- 04
Learn
Check the results and improve the next send.
Frequently asked questions
Do we need a large email list?
No fixed list size applies to every project. The opportunity depends on signup volume, customer activity and the value of a repeat purchase.
Can you improve our existing automations?
Yes. We review the current messages, offers and journey before deciding what should be changed or rebuilt.
Do you handle copy and design?
Yes. Copy and email design can be included in the agreed scope, alongside automation planning and reporting.
Is email revenue the same as incremental revenue?
No. Platform attribution shows revenue associated with email under its reporting rules. We interpret it alongside audience growth, promotions and other channels.
THE PEOPLE BEHIND THE WORK
Meet your email marketing team.
Email Marketing Expert. Work directly with the people responsible for your project.
Iulia Vlad, Manager, coordinates the project and keeps the work moving from brief to delivery.
Cosmin Radoi, CEO, is directly involved throughout the process, setting the strategic direction and guiding the team from planning to delivery.
Meet the BlueAds teamOUR CLIENT STORIES
Case studies: our clients’ results.
Google Ads + Meta Ads
Bulgaria
EIluminat Bulgaria: Bringing Eiluminat to customers in Bulgaria
€478,013.18Shopify total sales
1 January to 26 September 2026Read the case study
Google Ads + Meta Ads
Romania
EIluminat Romania: Growing Eiluminat from the very beginning
RON 6.41mShopify total sales · November 2025
Store results: 1–30 November 2025Read the case study
Meta Ads
Romania
Naturvia: over RON 3.3 million in 73 days
RON 3.33m5.16 ROAS · 23,281 purchases
1 August–12 October 2026Read the case study
Meta Ads
Romania
Vodkhaz: testing and scaling over 60 days
21.45 ROAS2,563 purchases · RON 12.27 CPA
17 February–16 April 2026Read the case study
Google Ads + Meta Ads
Romania
Câte-n Lună și-n Stele: six years of growing together
29.50 ROASGoogle Ads · Meta Ads ROAS 11.66
1 January–13 October 2026Read the case studyYOUR CONFIDENCE STARTS WITH THEIR EXPERIENCE
You’ll work with us. They already have.
You can read what we promise. Or hear what the people who hired us have to say about the experience.
NOVVU
Alexandra · NOVVU
About this video
- Business model
- Ecommerce
- Niche
- Jewellery & personalised gifts
- Website
- novvu.ro
Alexandra reflects on a year of collaboration, from advertising to organising the business.
Velaire
Teodora · Velaire
About this video
- Niche
- Bags & leather accessories
- Website
- velaire.store
Teodora shares her experience with the results, new ideas and communication at BlueAds.
TownGranite
Roxana · United States
About this video
- Industry
- Home improvement
- Business model
- Lead generation
A client perspective on working with BlueAds in the US market.
Pilot Garage
Client interview · Romania
About this video
- Industry
- Automotive inspections
- Business model
- Lead generation
Personal involvement, responsive communication and a closer agency relationship.
Câte-n Lună și-n Stele
Ervin · Romania
About this video
- Industry
- Children’s products
- Business model
- Ecommerce
Ervin reflects on a long-term partnership built around Facebook Ads.
Terra Lemnum
Terra Lemnum × BlueAds
About this video
The Terra Lemnum team shares their experience working with BlueAds.
Simplicity Kids Boutique
Bianca · Romania
About this video
- Industry
- Children’s fashion
- Business model
- Ecommerce
Bianca shares her experience of four years working together on Google and Facebook.
DealShop
Doru · Romania
About this video
- Industry
- Online retail
- Business model
- Ecommerce
A short message from Doru, filmed alongside the day’s customer orders.
An online store owner
Crina · Client perspective
About this video
- Industry
- Online retail
- Business model
- Ecommerce
Crina talks about the support she received during her first three months.
A first month with BlueAds
Client perspective
About this video
- Industry
- Online retail
- Business model
- Ecommerce
A client discusses campaign support, creative ideas and communication in the first month.
Domani Casa
Domani Casa × BlueAds
About this video
The Domani Casa team shares their experience working with BlueAds.
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OUR OFFICES
Rooted in Romania.
Now in Dubai, too.
Our story began in Romania. Today, we are also present in Dubai, bringing our team’s experience to a new market.
Keep your customers coming back.
Discover where email can support your next sale.