BLUEADS / DUBAI · A NOTE FROM COSMIN

Behind the ambition,
there’s a family.

This is mine.

Alexandra, my wife. And our three daughters: Sarah, Selena and Sia.

They are the reason I keep building. The ambition, the discipline, the desire to do more: it all comes back to them.

Cosmin Radoi
Founder & CEO, BlueAds

Why Dubai. Why now.

Cosmin with his wife Alexandra and their three daughters — Alexandra. Sarah. Selena. Sia. My reason for everything that follows.

A MOMENT WITH MY FAMILY

The people behind the ambition.

Building a business and raising a family have taught me the same lesson: the things that matter grow through patience, attention and showing up every day. Alexandra, Sarah, Selena and Sia remind me to listen, keep my word and make time for the people who count on me. I try to bring that same care to BlueAds: to make thoughtful decisions, stand by our team and be present for our clients. Growth means more when the people around you can grow with it. That is the kind of company I want my daughters to see me build.

Cosmin and his family.

Cosmin Radoi on a phone call — Cosmin Radoi · Founder & CEO, BlueAds

01 / THE YEARS BEHIND THE RESULTS

BlueAds began in 2018.
The learning started long before.

When I founded BlueAds in Romania, I put everything I had into it. Since then, an incredible team has helped turn that commitment into over €85 million in sales for our clients, across Europe, the United States and the UAE.

But the story goes back further. I’ve spent 14+ years working with Meta Ads: testing ideas, making mistakes, finding what works and adapting as an entire industry changed around us.

Fourteen years in, I still feel we’re only getting started.

02 / WHY DUBAI. WHY NOW.

The next chapter
starts in Dubai.

We’re expanding our story. Romania remains our home.

The team, the clients and the business we built with all our heart stay rooted in Romania. Dubai opens a new chapter alongside them.

A new company. A new team.
A new market. A new challenge.

For me, it’s the beginning of a new era. Dubai brings together the things that make me want to build: technology, innovation, ambition and people willing to think big and move fast.

That’s the environment I want BlueAds to grow in.

A working session with laptops and video production equipment — The people and the work behind the ambition.

03 / WHAT WE BUILD NEXT

Experience brought us here.
Curiosity takes us further.

I’m bringing 14+ years of digital marketing and Meta Ads experience to Dubai, together with everything our team has learned from managing and scaling businesses internationally.

That experience gives us a foundation. Now I want to question how we work, experiment more and build the next version of BlueAds.

Here’s what I want that to look like.

Better technology.More room to test what new tools can make possible.
Better systems.Clearer processes that help good work scale.
People who raise the standard.A team that challenges ideas and keeps learning.
More content.More ideas brought to life and put in front of real audiences.
More experimentation.The discipline to test, learn and improve again.
The same obsession with performance.Results for our clients remain the reason behind the work.

Portrait of Cosmin Radoi looking ahead while on a call

04 / WHAT KEEPS ME GOING

How far can this go?
I want to find out.

I don’t know how big this chapter will become. That uncertainty is part of what excites me.

And when I need to remember why I still want more after all these years, the answer is in our family photograph.

Alexandra. Sarah. Selena. Sia.

They remind me why I started and why I keep going. They’re the reason I want to keep growing, even when it would be easier to stay comfortable.

BlueAds is what I build.
They are why I build it.

Cosmin Radoi
Founder & CEO, BlueAds

Family values.
Everyday commitments.

Care for people

Respect the time, effort and trust behind every business. Understand the person before discussing the campaign.

Keep your word

Make the scope clear. Be honest about what is possible. Take responsibility when something needs to change.

Stay close

Build relationships through open conversations and direct contact with the people doing the work.

Think long term

Make decisions with the health of the business in mind. Learn together and build on what works.

A relationship built
over years.

Regular conversations. Shared decisions. A real understanding of the business behind the campaigns.

The Eiluminat story describes how both teams worked together through product decisions, showroom promotion and European expansion. Meetings and shared team activities helped the relationship develop beyond monthly reporting.

Read the Eiluminat story

What comes before the first campaign?